At Route 1 Hyundai, you’ve got plenty of choices when it comes to buying or servicing a vehicle. That’s why we work hard to ensure you feel confident in choosing us. Our mission is straightforward: delivering great customer service, transparent and honest pricing, and an impressive selection of Hyundai vehicles. Whether you’re checking out the latest models, browsing pre-owned options, or stopping by for service, we’ll make sure the experience is smooth, stress-free, and even enjoyable.

Here’s what makes us stand out:

• One of the area’s biggest selections of new and pre-owned vehicles
• Up-front, no-haggle pricing you can actually trust
• Test drives that fit your schedule—at the dealership or delivered to you
• A comfortable lounge with Wi-Fi, drinks, and entertainment while you wait
• Factory-trained Hyundai techs and genuine parts to keep your car running right
• Loaner cars and shuttle service to keep you moving when life gets busy

A Better Way to Buy & Trade

Buying a car should feel exciting, not overwhelming. That’s why we use Hyundai’s Shopper Assurance program to keep things simple with transparent pricing, online tools that save you time, and even a 3-Day Worry-Free Exchange if your vehicle isn’t the perfect fit. Add in our relaxed, pressure-free approach, and you’ve got a buying process that’s actually enjoyable.

And if you’ve got a car to trade in? We make that easy, too. With Kelley Blue Book®, you’ll get an instant, trusted value online that you can use right away toward your next Hyundai. No haggling, no second guessing—just a fast, fair offer that keeps things moving.

Highlights include:

• Instant KBB® value you can trust
• Apply your trade-in directly toward your next Hyundai
• A quick, transparent process that saves time and stress

Service That Fits Your Life

When you drive home in your new Hyundai, our relationship doesn’t stop there—it’s just getting started. Our award-winning service team is here to keep your car in top shape with convenient hours, quick drop-off options, and a bunch of perks that make maintenance easy.

Here’s what you can expect when you service with us:

• Extended hours, including evenings and Saturdays
• Complimentary car washes, alignment checks, and battery tests
• Tire checks and refills to keep you safe on the road
• A comfortable lounge with free Wi-Fi, drinks, and snacks
• Shuttle rides or loaner cars so you’re never stuck waiting

Our technicians are factory-trained and stay up to date on every Hyundai model, so you can trust your car is always in good hands. From oil changes to bigger repairs, we’ve got you covered—and we’ll always treat your car with the same care we would our own.

At Route 1 Hyundai, we’re about more than just getting you into a car—we’re about building trust and making sure you enjoy every visit, whether you’re here to shop or service. We’re proud to serve South Brunswick, Edison, Princeton, New Brunswick, and beyond, and we’d love the chance to show you what makes the Route 1 Hyundai experience different.